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Negative binomial regression incident rate ratios of the count of weekly exposures to food and beverage promotions on mobile devices.
| Independent variable | Incidence rate ratio (95% CI) |
| Number of food apps | 1.09 (0.98-1.21) |
| Usual weekly time on the web (mobile devices) | 1.06 (1.03-1.08)a |
| Any accounts following on social media | 1.02 (0.96-1.08) |
| Age | 1.02 (0.85-1.24) |
| Food brands following on social media | 0.95 (0.81-1.11) |
aP=.001.
