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. 2021 Jul 28;10(1):30–49. doi: 10.1057/s41270-021-00125-8

Table 1.

Results of a proxy strategy for exploring the content validity of the patterns

Terms of discovered patterns (topics) Labels derived from the interpretative–inductive process
Strategic analytics Human resource analytics Market analytics Operations analytics Product analytics Customer analytics
F4. Area, strategic, product, management, service

50%

(12)

0%

(0)

4.17%

(1)

16.67%

(4)

16.67%

(4)

12.5%

(3)

F5. Human, see, person, go, management

8.33%

(2)

75%

(18)

4.17%

(1)

4.17%

(1)

0%

(0)

8.33%

(2)

F3. Market, leader, privileged, world, need

12.5%

(3)

4.17%

(1)

62.5%

(15)

0%

(0)

8.33%

(2)

12.5%

(3)

F1. Customer, technological, productive, process, believe

8.33%

(2)

4.17%

(1)

0%

(0)

54.17%

(13)

4.17%

(1)

29.17%

(7)

F2. Knowledge, product, important, see, model

4.17%

(1)

0%

(0)

25%

(6)

4.17%

(1)

66.67%

(16)

0%

(0)

F6. Customer, new, form, see, enterprise

25%

(6)

4.17%

(1)

8.33%

(2)

12.5%

(3)

8.33%

(2)

41.67%

(10)

Percentages are expressed by file (rows=100%); in parenthesis: absolute frequencies (number of respondents). In diagonal (bold): frequencies of the terms preassigned (proposed composition) to the discovered latent topics