Table 4.

Changes in Food Purchasing and Consumption Behavior among Customers in North Carolina Healthy Food Small Retailer Program Stores (n = 29 customers in 5 stores)

Change in Food Purchasing and Consumption Behavior	Responses and (%) Respondinga	Illustrative quote
Have your food or beverage purchasing habits at this store changed since the program began?	Increased purchase of healthy foods at the store: 15/29, 52% No change in purchases at the store: 13/29, 45%	Interviewer: Overall, has your food or beverage purchasing habits at this store changed since the program began? Respondent: They actually have … I hadn’t seen them in a while like the tangerines in the cup and … I’ve actually ate more tangerines and fruits in the cup and stuff because they’re there now. [Pasquotank County, Male]
Has the overall amount of healthy foods or beverage items you buy changed since the store started carrying healthier foods?	Yes, increased purchase of healthy foods: 14/29, 48% No, healthy food purchases have stayed the same: 13/29, 44%	Interviewer: Has the overall amount of healthy foods or beverage items you buy changed since the store started carrying healthier foods? Respondent: I do buy more bananas because they’re right there. [Bertie, Female]
Has the overall amount of healthy food or beverage items you consume changed since the store started carrying healthier foods?	Purchasing healthy food in addition to regular purchases: 12/29, 41% Purchasing healthier food instead of less healthy food 8/29, 28% Unsure about consumption changes: 7/29, 14%	Interviewer: When you purchase these healthier items, are you picking these items in addition to items that you typically buy or are you buying them instead of less healthy options? Respondent: In addition. Yeah. I think this is one of the few places in Tarboro at least that gives you the healthier options. [Edgecombe County, Male]

^aNotes: In instances where the percent of respondents does not sum to 100, the remaining percent were not asked the question or did not respond