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. Author manuscript; available in PMC: 2021 Jul 28.
Published in final edited form as: Tob Regul Sci. 2021 Jan;7(1):31–45. doi: 10.18001/trs.7.1.3

Figure 2.

Figure 2

Example of Visual Stimulus as Cue – IQOS Cue Excerpt

Note.

The top image is an excerpt from the water video (a) and the bottom image is from the IQOS video (b). This was the 14th scene at 2:33 of the 5-minute video. The actual video was displayed in full color.