. Author manuscript; available in PMC: 2021 Jul 28.

Published in final edited form as: Tob Regul Sci. 2021 Jan;7(1):31–45. doi: 10.18001/trs.7.1.3

Table 2.

Video Perception Mean Ratings

Response item	Water (N = 53)	IQOS (N = 52)	p
Actor Perception

The people in the video appeared to be likable.	74.5 (2.5)	60.4 (3.8)	.003
The people in the video appeared to be friendly	75.9 (2.7)	66.8 (3.3)	.04

Product Interest

I would like to use the product in this video.	55.0 (4.3)	34.2 (5.0)	.002
I am curious about the product in this video.	38.0 (4.5)	43.7 (5.2)	.40

Video Liking

Did you like this video?	47.5 (3.9)	40.3 (4.0)	.20
Would you like to watch more of this video?	29.1 (4.1)	27.3 (4.0)	.75

Note.

Values are Mean (SD). Each item was rated on a 100mm visual analog scale ranging from 0 (not at all) to 100 (most ever). Group differences on mean ratings were analyzed via Student’s t-test.