Table 3.
Correlations among total mobile app rating scale (MARS) score, four MARS dimension scores, rating, and number of features.
| Characteristics | MARSa | Rating | Number of features | |||||||||||||||
|
|
Total | Engagement | Function | Aesthetics | Information |
|
|
|||||||||||
| MARS | ||||||||||||||||||
|
|
Total | 1.00 | —b | — | — | — | — | — | ||||||||||
|
|
Engagement | |||||||||||||||||
|
|
|
Correlation factor | 0.72 | 1.00 | — | — | — | — | — | |||||||||
|
|
|
P value | <.001 | — | — | — | — | — | — | |||||||||
|
|
Function | |||||||||||||||||
|
|
|
Correlation factor | 0.80 | 0.40 | 1.00 | — | — | — | — | |||||||||
|
|
|
P value | <.001 | <.001 | — | — | — | — | — | |||||||||
|
|
Aesthetics | |||||||||||||||||
|
|
|
Correlation factor | 0.83 | 0.60 | 0.50 | 1.00 | — | — | — | |||||||||
|
|
|
P value | <.001 | <.001 | <.001 | — | — | — | — | |||||||||
|
|
Information | |||||||||||||||||
|
|
|
Correlation factor | 0.82 | 0.35 | 0.63 | 0.56 | 1.00 | — | — | |||||||||
|
|
|
P value | <.001 | .002 | <.001 | <.001 | — | — | — | |||||||||
|
|
Rating | −0.01 | −0.01 | −0.04 | −0.01 | 0.05 | 1.00 | — | ||||||||||
|
|
Number of features | 0.20 | −0.02 | 0.22 | 0.09 | 0.32c | 0.24 | 1.00 | ||||||||||
aMARS: mobile app rating scale.
bNot applicable.
cP=.006.