Table 2.
Descriptive statistics of variables (N=16,008).
| Variable | Mean (SD) | Minimum | Maximum |
| Consulting price (PRICE) | 84.699 (82.257) | 1 | 1500 |
| Provincial wage level (WAGE) | 90,961.600 (29,497.110) | 55,495 | 131,700 |
| Doctor’s eWOMa volume (WVOL) | 62.884 (104.995) | 0 | 1,746 |
| Doctor’s eWOM valence (WVAL) | 3.997 (0.349) | 2.8 | 5 |
| Past online sales (PSALE) | 20.007 (98.232) | 1 | 4062 |
| Clinic title (CL) | 0.723 (0.448) | 0 | 1 |
| Hospital level (HL) | 0.902 (0.298) | 0 | 1 |
| Length of doctor’s profile (WORD) | 381.407 (696.944) | 41 | 27,301 |
| Tenure with Haodf (TENURE) | 1780.000 (988.839) | 12 | 3402 |
| Length of consulting time (LCT) | 11.121 (2.763) | 5 | 30 |
aeWOM: electronic word of mouth.