Skip to main content
. 2021 Jul 14;23(7):e29170. doi: 10.2196/29170

Table 3.

Correlation analysis

Variable LPRICEa LWAGEb LWVOLc WVALd LPSALEe CLf HLg LWORDh LTENUREi LCTj
LPRICE

r 1.000 0.388 0.461 0.429 0.489 0.359 0.202 0.353 0.286 0.390

P value —k <.001 <.001 <.001 <.001 <.001 <.001 <.001 <.001 <.001
LWAGE

r 0.388 1.000 0.163 0.162 0.290 0.069 0.038 0.147 0.166 0.151

P value <.001 — <.001 <.001 <.001 <.001 <.001 <.001 <.001 <.001
LWVOL

r 0.461 0.163 1.000 0.722 0.588 0.252 0.123 0.330 0.320 0.138

P value <.001 <.001 — <.001 <.001 <.001 <.001 <.001 <.001 <.001
WVAL

r 0.429 0.162 0.722 1.000 0.419 0.180 0.230 0.258 0.134 0.100

P value <.001 <.001 <.001 — <.001 <.001 <.001 <.001 <.001 <.001
LPSALE

r 0.489 0.290 0.558 0.419 1.000 0.195 0.092 0.254 0.350 0.252

P value <.001 <.001 <.001 <.001 — <.001 <.001 <.001 <.001 <.001
CL

r 0.359 0.069 0.252 0.180 0.195 1.000 0.076 0.480 0.382 0.083

P value <.001 <.001 <.001 <.001 <.001 — <.001 <.001 <.001 <.001
HL

r 0.202 0.038 0.123 0.230 0.092 0.076 1.000 0.096 0.093 0.009

P value <.001 <.001 <.001 <.001 <.001 <.001 — <.001 <.001 .24
LWORD

r 0.353 0.147 0.330 0.258 0.254 0.480 0.096 1.000 0.398 0.107

P value <.001 <.001 <.001 <.001 <.001 <.001 <.001 — <.001 <.001
LTENURE

r 0.286 0.166 0.320 0.134 0.350 0.382 0.093 0.398 1.000 0.109

P value <.001 <.001 <.001 <.001 <.001 <.001 <.001 <.001 — <.001
LCT

r 0.390 0.151 0.138 0.100 0.252 0.083 0.009 0.107 0.109 1.000

P value <.001 <.001 <.001 <.001 <.001 <.001 .24 <.001 <.001 —

aLPRICE: natural logarithm of consulting price.

bLWAGE: natural logarithm of provincial wage level.

cLWVOL: natural logarithm of the doctor’s electronic word of mouth volume.

dWVAL: doctor’s electronic word of mouth valence.

eLPSALE: natural logarithm of past online sales.

fCL: clinic title.

gHL: hospital level.

hLWORD: natural logarithm of the length of the doctor’s profile.

iLTENURE: natural logarithm of the tenure with Haodf.

jLCT: length of consulting time.

kNot applicable.