Table 4.
Results of two-sample t tests.
| Variable | Mean (SD) | t value | P value | |
| Clinic title (CL) |
|
43.395 | <.001 | |
|
|
Low | 49.324 (52.038) |
|
|
|
|
High | 98.269 (87.516) |
|
|
| Hospital level (HL) |
|
17.618 | <.001 | |
|
|
Low | 53.666 (72.607) |
|
|
|
|
High | 88.088 (82.542) |
|
|
| Doctor’s eWOMa volume (WVOL) |
|
40.670 | <.001 | |
|
|
Low | 59.552 (63.915) |
|
|
|
|
High | 109.922 (90.475) |
|
|
| Doctor’s eWOM valence (WVAL) |
|
34.004 | <.001 | |
|
|
Low | 66.630 (69.581) |
|
|
|
|
High | 112.881 (92.010) |
|
|
| Past online sales (PSALE) |
|
46.096 | <.001 | |
|
|
Low | 57.502 (57.557) |
|
|
|
|
High | 115.244 (94.243) |
|
|
| Provincial wage level (WAGE) |
|
38.687 | <.001 | |
|
|
Low | 62.776 (60.232) |
|
|
|
|
High | 114.622 (97.464) |
|
|
aeWOM: electronic word of mouth.