Table 2.
Ad set video plays.
| Ad Sets | Video plays at 25% (plays per day), average | Video plays at 50% (plays per day), average | Video plays at 100% (plays per day), average | Total video plays (plays per day), average | |||||
| Home safety: bathroom | |||||||||
|
|
Bath time | 2 | 1 | 1 | 38 | ||||
|
|
Storing chemicals | 167 | 83 | 35 | 712 | ||||
| Home safety: kitchen | |||||||||
|
|
Food and drinks | 7 | 4 | 2 | 42 | ||||
|
|
Microwaves (15 seca) | 7 | 4 | 2 | 51 | ||||
|
|
Microwaves (40 sec) | 0 | 0 | 0 | 2 | ||||
|
|
Oven safety | 19 | 10 | 5 | 151 | ||||
|
|
Hot doors | 7 | 4 | 2 | 62 | ||||
|
|
Kid free zones | 14 | 7 | 3 | 97 | ||||
|
|
Pots and burners | 4 | 2 | 1 | 26 | ||||
|
|
Tablecloths | 5 | 3 | 1 | 34 | ||||
|
|
Toaster ovens | 5 | 3 | 2 | 38 | ||||
| Home safety: living room | |||||||||
|
|
Candles | 0 | 0 | 0 | 4 | ||||
|
|
Fireplaces (16 sec) | 2 | 1 | 1 | 17 | ||||
|
|
Fireplaces (40 sec) | 1 | 1 | 0 | 14 | ||||
|
|
Outlets and plugs | 1 | 1 | 1 | 13 | ||||
|
|
Treadmills | 2 | 1 | 0 | 19 | ||||
| Home safety: outdoors | |||||||||
|
|
Firepits | 3 | 1 | 1 | 35 | ||||
| Fire safety | |||||||||
|
|
Escape plan | 1 | 1 | 0 | 7 | ||||
|
|
Fire vs. on fire | 1 | 0 | 0 | 17 | ||||
|
|
In case of fire (20 sec) | 1 | 1 | 0 | 10 | ||||
|
|
In case of fire (36 sec) | 0 | 0 | 0 | 6 | ||||
|
|
Stay low and go | 1 | 0 | 0 | 10 | ||||
|
|
Stop, drop and roll | 0 | 0 | 0 | 10 | ||||
asec: seconds