In this multi-phase experiment, participants act as art dealers choosing paintings that are later sold in an auction. In the Deliberation phase, participants deliberate and decide which painting they would like to purchase to maximize their profits from the auction. After all decisions are made they learn the auction outcomes in the Outcome Learning phase. Only their selected paintings are presented alongside a colored frame and the profit they made in the auction: either gain (green frame) or no gain (red frame). Then, in the Final Decisions phase, participants are given a choice between two paintings and are asked to choose the most valuable. Unbeknownst to them, the decision pairs are either two previously chosen paintings (rewarded and unrewarded in the auction, denoted as Schosen+ and Schosen0, respectively) or two previously unchosen paintings (initially presented with Schosen+ and Schosen0, denoted as Sunchosen+ and Sunchosen0, respectively). The two pair types are randomly intermixed. In the Surprise Memory phase, participants are tested for associative memory of the deliberation pairs. They are presented with either the exact pairs from the Deliberation phase (intact) or pairs that include chosen and unchosen paintings that were not previously presented together (recombined). Experiment 1 included an Outcome Estimation phase, wherein participants are asked to estimate the auction profit of all paintings, including those they did not choose. Chosen and unchosen paintings are randomly intermixed. The study additionally included a pre-task and a post-task liking ratings of the paintings, detailed in the “Method” section. Stimuli were art images depicting people, objects, and scenes, randomly intermixed across conditions77. A subset of the stimuli are presented here. The art images in the figure include detailed images of the artworks PH-672 (1923), PP-241 (1936), and PH-269 (1941) by Clyfford Still, courtesy the Clyfford Still Museum, Denver, CO © 2021 City and County of Denver / ARS, NY, and the artworks Self Portrait (1900), A Farmbuilding (1900-1901), Farm Near Duivendrecht (1916) by Piet Mondrian, courtesy of Mondrian/Holtzman Trust © 2021. See Supplementary Fig. 1 for the full images.