TABLE 2.

Descriptive statistics correlation coefficients and discriminant validity model.

Variable	1	2	3	4	5
1 Interaction quality	0.711	0.664**	0.616**	0.643**	0.623**
2 Perceived usefulness	0.664**	0.744	0.619**	0.598**	0.520**
3 Purchase intention	0.616**	0.619**	0.731	0.655**	0.590**
4 Perceived trust	0.643**	0.598**	0.655**	0.712	0.574**
5 Product involvement	0.623**	0.520**	0.590**	0.574**	0.740
Mean	1.993	1.864	2.056	1.974	2.028
SD	0.687	0.597	0.726	0.641	0.676

N = 272.

*p < 0.05, **p < 0.01, and ***p < 0.001.

The value on the diagonal represents the square root of the AVE value.