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. 2021 Aug 5;40(17):2484–2490. doi: 10.1016/j.vaccine.2021.08.007

Perceived public health threat a key factor for willingness to get the COVID-19 vaccine in Australia

Rachael H Dodd 1,, Kristen Pickles 1, Erin Cvejic 1, Samuel Cornell 1, Jennifer MJ Isautier 1, Tessa Copp 1, Brooke Nickel 1, Carissa Bonner 1, Carys Batcup 1, Danielle M Muscat 1, Julie Ayre 1, Kirsten J McCaffery 1
PMCID: PMC8339499  PMID: 34391594

Abstract

Background

Vaccination rollout against COVID-19 is underway across multiple countries worldwide. Although the vaccine is free, rollout might still be compromised by hesitancy or concerns about COVID-19 vaccines.

Methods

We conducted two online surveys of Australian adults in April (during national lockdown; convenience cross-sectional sample) and November (very few cases of COVID-19; nationally representative sample) 2020, prior to vaccine rollout. We asked about intentions to have a potential COVID-19 vaccine (If a COVID-19 vaccine becomes available, I will get it) and free-text responses (November only).

Results

After adjustment for differences in sample demographics, the estimated proportion agreeing to a COVID-19 vaccine if it became available in April (n = 1146) was 76.3%. In November (n = 1941) this was estimated at 71.5% of the sample; additional analyses identified that the variation was driven by differences in perceived public health threat between April and November. Across both surveys, female gender, being younger, having inadequate health literacy and lower education were associated with reluctance to be vaccinated against COVID-19. Lower perceived susceptibility to COVID-19, belief that data on the efficacy of vaccines is ‘largely made up’, having lower confidence in government, and lower perception of COVID-19 as a public health threat, were also associated with reluctance to be vaccinated against COVID-19. The top three reasons for agreeing to vaccinate (November only) were to protect myself and others, moral responsibility, and having no reason not to get it. For those who were indifferent or disagreeing to vaccinate, safety concerns were the top reason, followed by indecision and lack of trust in the vaccine respectively.

Conclusions

These findings highlight some factors related to willingness to accept a COVID-19 vaccine prior to one being available in Australia. Now that the vaccine is being offered, this study identifies key issues that can inform public health messaging to address vaccine hesitancy.

Keywords: COVID-19, Vaccination, Intentions, Concerns, Perceived risk

1. Introduction

Rollout of nine variations of a vaccination against COVID-19 is underway across ~130 countries worldwide; including both high- and low- income countries. These countries are poised to ease restrictions implemented to prevent the spread of COVID-19 once the majority of their population has been vaccinated. As of August 9, 2021, in the UK where a state of emergency was declared for COVID-19, over 39 million (~75% of their population) have been fully vaccinated with the Pfizer/BioNTech or AstraZeneca vaccine since December 2020 [1]. In Australia, where until recently there had been very few cases of COVID-19, 4.6 million (~22% of the population) have been fully vaccinated since February 22, 2021 [2]. Vaccines are crucial to developing herd immunity, protecting those who are most vulnerable to serious consequences of COVID-19, and to enable easing of national and international travel restrictions and opening up of the economy.

Willingness to get a COVID-19 vaccination (before it became available) has varied considerably across countries over the course of the pandemic. Between April and July 2020, willingness to vaccinate was shown to range from 57.6% in the US [3], to 64% in the UK [4], 74% in New Zealand [5], and 85.8% in Australia [6]. Our research in April showed inadequate health literacy and lower education were associated with a reluctance to be vaccinated [6] and demonstrated an evident need to address health literacy, language and cultural needs of the community in public health messaging about COVID-19 [7]. Australian [8] and New Zealand [5] data have shown the most commonly reported reason to get vaccinated were to protect family and self, whilst safety about the vaccine was a chief concern.

Although the vaccine is free, rollout and uptake might still be compromised by concerns about COVID-19 vaccines, so it is important to investigate these. As our previous research during earlier months of the pandemic demonstrated high intentions towards vaccine uptake [6], [8], it was important to reassess intentions in Australia several months after the initial peak, when restrictions were relaxed and the immediate threat of COVID-19 had diminished. This study aimed to examine vaccine willingness in the Australian population at two distinct time points in the pandemic: April 2020, during national lockdown, and November 2020, when there were very few cases of COVID-19 in Australia.

2. Methods

2.1. Study design

An online survey was conducted with two independent, cross-sectional samples at two different time points using the web-based survey platform Qualtrics. This study was approved by the University of Sydney Human Research Ethics Committee (2020/212).

2.2. Setting

The survey was distributed Australia-wide. Data used for this study were collected between 17 and 22 April 2020, when national stage 3 restrictions (colloquially referred to as ‘lockdown’ at that time) had been in place for 3 weeks (i.e. only leaving home for essential reasons) and between 4 and 18 November 2020, when restrictions were considerably eased across Australia.

2.3. Participants

Participants were aged 18 years and older, able to read and understand English, and currently residing in Australia. Participants were recruited via Dynata, who have more than 600 000 online Australian panel members aged older than 18 years who have consented to participate in online research. Panel members were sent an email invitation to participate in the study and received points for completing the survey, which they could redeem for gift vouchers, donations to charities, or money. For the April sample, we set quotas across age, sex and residential state to aim for equal representation across these variables where possible. As the April sample was overrepresented by those having attended University, we purposively set quotas to recruit a nationally representative sample by age, gender and education in the November sample.

2.4. Measures

Participants completed sociodemographic questions of age, gender, educational status, and residential state and postcode. The area-level socioeconomic status of participants were derived from participants’ postcodes [9]. We assessed health literacy using a single item developed Chew et al. [10] which asks ‘How confident are you filling out medical forms by yourself?’ with response options of ‘not at all’, ‘a little bit’, ‘somewhat’, ‘quite a bit’ or ‘extremely’. Adequate health literacy was considered if participants responded ‘quite a bit’ or ‘extremely’. Validation of the single item screener against more comprehensive measures of functional health literacy are reported in Powers et al. [11]. Participants rated their perceived risk of contracting COVID-19, ‘Do you think that you will get sick from COVID-19?’ (not at all/it’s possible/I probably will/I definitely will) and the perceived public health threat of COVID-19, ‘On a scale of 1–10, how serious of a public health threat do you think COVID-19 is currently’. Participants were also asked whether they have trust in institutions (scientists involved in developing and testing new ways to control COVID-19, researchers involved in tracking and predicting COVID-19 cases, and medical institutions (GPs, hospitals) involved in managing COVID-19 cases) with the responses on a seven-point Likert scale from 1 (do not trust at all) to 7 (trust very much). Confidence in the federal government was measured, ‘How confident are you that the federal government can prevent further outbreak of COVID-19?’. Two items were included assessing agreement with misinformation (‘Data about the effectiveness of vaccines is often made up’ and ‘The threat of COVID-19 is greatly exaggerated’ (seven-point scale: strongly disagree to strongly agree).

Participants were asked to respond on a seven-point Likert scale about intentions to have a potential COVID-19 vaccine (If a COVID-19 vaccine becomes available, I will get it). In November, the participants were also asked to give a reason for their choice (free-text response). Details of all measures are included in our baseline survey paper on health literacy disparities [7].

2.5. Statistical analysis

Statistical analyses were conducted using Stata/IC v16.1 (StataCorp, College Station, TX). Descriptive statistics were generated for demographic characteristics, COVID-19 beliefs, and willingness to get a COVID-19 vaccine, and compared between cross-sectional (April and November) samples using independent t-tests for continuous variables and chi-square tests for categorical variables. Differences in willingness to get a COVID-19 vaccine between samples were examined using ordered logistic regression, controlling for demographic variables (age group, gender, education, area-level socioeconomic status, and health literacy adequacy) that may have differed due to sampling at different time points (base model). Exploratory analyses using ordered logistic regression were then conducted to identify potential factors associated with vaccine willingness by collectively adding COVID-19 belief variables (personal risk belief, vaccine efficacy beliefs, confidence in government, institutional trust, and perceived public health threat) into the base model (full model). To minimise potential multicollinearity due to conceptual overlap between the categorical variable “Belief that the threat of COVID-19 is greatly exaggerated” and continuous variable “Perceived public health threat”, the continuous variable was retained and included in the regression model. Participants who responded strongly agree, agree or somewhat agree on the outcome variable were recoded as ‘agree’; strongly disagree, disagree, somewhat disagree as ‘disagree’; and neither agree nor disagree was standalone. This decision was made due to a smaller number of responses within individual response categories at the lower end of the response scale, and to simplify interpretability of the outcome.

Free-text responses were analysed using content analysis [12], a widely used analysis method which combines qualitative and quantitative methods to analyse text data, allowing the content and frequency of categories to be reported. Members of the research team (RD, KP) first read through all the free-text responses (n = 1941), removed responses with no comments (n = 142), leaving 1799 free text responses, and developed the initial coding framework. Three members of the research team (SC, JI, TC) reviewed the free-text responses and discussed the initial coding framework. A random selection (randomised in Microsoft Excel) of 100 responses were triple coded independently by three members of the research team (SC, TC & JI). Level of agreement was tested using Fleiss Kappa [13] and indicated substantial agreement (κ = 0.756). Any discrepancies were discussed between SC, TC & JI until consensus was reached. The coding framework was then amended to include extra codes. SC, TC and JI then independently coded approximately 600 responses each. The frequency of each code and main codes were then reported.

3. Results

Sample characteristics are displayed in Table 1 . Respondents sampled in November were selected to be nationally representative of the Australian population (by age, gender and education), and as such were younger (p < .001) and had a more even distribution of education level compared to the April sample which had a high proportion of university-educated adults (p < .001). A slightly greater proportion of the November sample had adequate health literacy compared to the April sample (p = .018). Relative to the group sampled in April, a greater proportion of the November sample believed they were unlikely to get sick with COVID-19 (p = .005), that data about the efficacy of vaccines (in general) is made up (p = .003), perceived the general public health threat of COVID-19 to be lower (p < .001), and that the threat of COVID-19 is greatly exaggerated (p < .001). Willingness to get a COVID-19 vaccine if available was also lower in November compared to April (p < .001).

Table 1.

Sample characteristics of cross-sectional Australian samples collected in April 2020 (n = 1146) and November 2020 (n = 1941). Data are displayed as n (%) unless indicated otherwise.

Characteristic Level April
(n = 1146)
November
(n = 1941)
p-value
Age (years), mean (SD) 47.8 (18.3) 45.4 (16.9) <0.001
Age group <0.001
18 to 25 years 176 (15.4%) 273 (14.1%)
26 to 40 years 279 (24.3%) 606 (31.2%)
41 to 55 years 223 (19.5%) 474 (24.4%)
56 to 90 years 468 (40.8%) 588 (30.3%)
Gender 0.59
Male 576 (50.3%) 951 (49.0%)
Female 569 (49.7%) 986 (50.8%)
Prefer not to say 1 (0.1%) 4 (0.2%)
Education <0.001
High school or less 344 (30.0%) 670 (34.5%)
Certificate I-IV 232 (20.2%) 701 (36.1%)
University 570 (49.7%) 570 (29.4%)
Residential State / Territory 0.24
Australian Capital Territory 25 (2.2%) 44 (2.3%)
Northern Territory 12 (1.0%) 19 (1.0%)
Victoria 291 (25.4%) 490 (25.5%)
New South Wales 328 (28.6%) 610 (31.4%)
Queensland 223 (19.5%) 401 (20.7%)
Western Australia 150 (13.1%) 201 (10.4%)
South Australia 93 (8.1%) 131 (6.7%)
Tasmania 24 (2.1%) 45 (2.3%)
Socioeconomic status, mean IRSAD$ quintile, mean (SD) [1], [2], [3], [4], [5] 3.4 (1.4) 3.2 (1.4) 0.002
Adequate Health Literacy^ 918 (80.1%) 1620 (83.5%) 0.018
Belief not likely to get sick with COVID-19 (not at all) 205 (18.4%) 426 (22.7%) 0.005
Belief that vaccine efficacy is made up (agree) 327 (28.5%) 655 (33.7%) 0.003
Belief that the threat of COVID-19 is greatly exaggerated (agree) 231 (20.2%) 513 (26.4%) <0.001
Trust in institutions*, mean (SD) [1], [2], [3], [4], [5], [6], [7] 5.57 (1.12) 5.41 (1.21) <0.001
Confidence in federal government, mean (SD) [1], [2], [3], [4] 2.88 (0.75) 2.88 (0.78) 0.72
Perceived public health threat, mean (SD) [1], [2], [3], [4], [5], [6], [7], [8], [9], [10] 7.34 (2.21) 6.21 (2.60) <0.001
COVID-19 vaccine willingness (unadjusted) <0.001
Disagree 82 (7.2%) 231 (11.9%)
Neither disagree or agree 186 (16.2%) 361 (18.6%)
Agree 878 (76.6%) 1349 (69.5%)
^

Assessed using the Single Item Literacy Screener, those responding ‘quite a bit/extremely’ were categorised as having adequate health literacy; ‘not at all/a little bit/somewhat’ as inadequate health literacy.

$

IRSAD: Index of Relative Socio-Economic Advantage and Disadvantage9; a quintile value of 1 represents most disadvantaged (least advantaged) and a quintile value of 5 represents most advantaged (least disadvantaged).

*

Institutional trust included scientists involved in developing and testing new ways to control COVID-19, researchers involved in tracking and predicting COVID-19 cases and medical institutions (GPs, hospitals) involved in managing COVID-19 cases.

3.1. Differences in vaccine willingness in April and November

After adjustment for age group, gender, education, socioeconomic status, and health literacy adequacy, there was evidence of a difference in vaccine willingness between samples (Table 2 ). Predicted probabilities (estimated at the sample means for all covariate values) suggested a lower proportion of individuals being willing to agree to a vaccine in November (71.5%) compared to April (76.3%), representing an absolute difference of 4.8% (95 %CI: 1.4 to 8.0%; see Fig. 1 ). The adjusted odds of having a higher level of willingness to get a COVID-19 vaccine in the November sample was 0.78 (95% CI: 0.66, 0.93; p = .006) times that of the April sample.

Table 2.

Results from ordered logistic regression of willingness to get a COVID-19 vaccine, controlling for demographic variables. The outcome was coded as disagree, neither disagree or agree, and agree. Values are provided as adjusted odds ratios (aOR) with corresponding 95% confidence intervals.

Variable Level aOR (95% CI) p-value
Time Point 0.006
April 1.00 (ref)
November 0.78 (0.66 to 0.93)
Age group (vs 18–25 years) <0.001
26–40 years 0.87 (0.68 to 1.12)
41–55 years 0.90 (0.69 to 1.16)
56–90 years 1.79 (1.37 to 2.35)
Female Gender (vs Male)* 0.77 (0.65 to 0.92) 0.003
Education (vs High school or less) <0.001
Certificate I-IV 1.01 (0.83 to 1.23)
University 1.62 (1.32 to 2.00)
Adequate health literacy (vs inadequate) 1.62 (1.33 to 1.98) <0.001
Socioeconomic status, IRSAD quintile (vs 5th quintile) 0.002
1st quintile 0.61 (0.48 to 0.79)
2nd quintile 0.68 (0.53 to 0.88)
3rd quintile 0.82 (0.64 to 1.05)
4th quintile 0.79 (0.62 to 1.00)
*

Gender = “Other / Prefer not to say” was included in the model, however results are not displayed due to likely instability of estimates owing to the small sample size in this group (n = 5).

Fig. 1.

Fig. 1

Predicted probabilities of willingness to get a COVID-19 vaccine (if available) by cross-sectional survey time point (April vs November) after adjustment for age, gender, education, and health literacy adequacy. Estimates were determined at covariate sample means. Error bars indicate the 95% confidence interval.

3.2. Factors associated with COVID-19 vaccine willingness

The results from the full ordered logistic regression model are shown in Table 3 for both time points. Older age (i.e., individuals aged 56–90 years, relative to all younger age groups), university education (relative to high school education or less), adequate health literacy, higher confidence in government, trust in institutions, and greater perception of COVID-19 as a public health threat were associated with increased odds of being more willing for vaccination (ie in a higher vaccine willingness category). Female gender (relative to male gender), a low personal perceived risk of COVID-19, and belief that the data on efficacy of vaccines is largely made up were associated with reduced odds of being in a higher vaccine willingness category. After controlling for these factors, there was no longer statistical evidence of a difference between timepoint samples in willingness to vaccinate (aOR = 0.96, 95 %CI: 0.80, 1.17; p = .70).

Table 3.

Results from multivariable ordered logistic regression model of willingness to get a COVID-19 vaccine. The outcome was coded as disagree, neither disagree or agree, and agree. Values are provided as adjusted odds ratios (aOR) with corresponding 95% confidence intervals.

Variable Level aOR (95% CI) p-value
Time Point 0.70
April 1.00 (ref)
November 0.96 (0.80 to 1.17)
Age group (vs 18–25 years) <0.001
26–40 years 0.73 (0.55 to 0.95)
41–55 years 0.75 (0.57 to 0.99)
56–90 years 1.31 (0.98 to 1.75)
Female Gender (vs Male)* 0.68 (0.56 to 0.84) <0.001
Education (vs high school or less) 0.002
Certificate I-IV 1.00 (0.81 to 1.24)
University 1.43 (1.14 to 1.78)
Adequate health literacy (vs inadequate) 1.18 (0.95 to 1.47) 0.13
Socioeconomic status, IRSAD quintile (vs 5th quintile) 0.44
1st quintile 0.79 (0.60 to 1.03)
2nd quintile 0.83 (0.63 to 1.10)
3rd quintile 0.93 (0.72 to 1.21)
4th quintile 0.94 (0.73 to 1.21)
Belief not likely to get sick with COVID-19 (vs likely) 0.61 (0.50 to 0.75) <0.001
Belief that vaccine efficacy is made up (vs disagree) 0.83 (0.69 to 1.00) 0.045
Confidence in federal government (/ unit) 1.16 (1.03 to 1.30) 0.017
Trust in institutions (/unit) 1.75 (1.61 to 1.89) <0.001
Perceived public health threat (/unit) 1.17 (1.12 to 1.21) <0.001
*

Gender = “Other / Prefer not to say” was included in the model, however results are not displayed due to likely instability of estimates owing to the small sample size in this group (n = 5).

To better understand which (if any) of the additional covariates entered into the model were accounting for the differences between timepoints observed from the base model, a leave-one-out approach was employed whereby the additional covariates were individually removed from the model and the resulting coefficient for timepoint compared to the full model. Model coefficients remained consistent using this backwards removal approach, except when perceived public health threat of COVID-19 was removed. When this covariate was omitted, there was statistical evidence (p = .039) of lowered odds of higher vaccine willingness in November (aOR: 0.82, 95 %CI: 0.68, 0.99) compared to April. Thus, it appears differences in the perceived public health threat between April and November were driving the observed difference in vaccine willingness (see Fig. 2 ).

Fig. 2.

Fig. 2

Predicted probabilities of willingness to get a COVID-19 vaccine (if available) by perceived public health threat. Values are estimated at the mean value of all other model covariates. Shaded bands indicate the 95% confidence interval.

3.3. Content analysis results

Of the 1941 participants who provided a response to the question ‘If a COVID-19 vaccine becomes available, I will get it) in November, 1799 (93%) provided a written response explaining their choice. A total of 41 codes were generated to capture responses to the question, with 20 ‘agree’ codes and 21 ‘disagree’ codes.

Table 4 (full table Appendix A) presents results of a content analysis showing the most common reasons for willingness or reluctance to get a COVID-19 vaccine, including example free-text responses. The top three reasons for agreeing to vaccinate were: 1) to protect myself and others (23.3%, n = 307/1349), 2) moral responsibility (10.4%, n = 137/1349), and 3) no reason not to get it (9.6%, n = 126/1349), expressing a ‘nothing to lose’ attitude with getting the vaccine. The top reasons for being reluctant to have the vaccine were: 1) concern about the safety of the vaccine (24.8%, n = 57/231), 2) lack of trust in the vaccine or government (21.3%, n = 49/231), and 3) simply disagreeing (17.0%, n = 39/231). For those who neither agreed or disagreed that they would have the vaccine, reasons give were: 1) safety concerns (29.7%, n = 110/361), 2) being undecided (23.8%, n = 88/361), and 3) needing more information (18.6%, n = 69/361).

Table 4.

Top codes identified in free-text responses (n = 1799) with example responses.#

N % Example Free Text Response
Agree (n = 1349)*
To protect myself and others 307 23.3 “Helps to protect others and my family”
Moral responsibility 137 10.4 “I think it is the sensible thing to do for the good of myself, family and friends, and society in general.”
No reason not to get it 126 9.6 “It can't hurt”
To stop the virus 116 8.8 “Immunisation is the only way to control covid-19”
Depends on proven safety 108 8.2 “If it has been suitably tested I will be happy to have it.”
Simply agree 106 8.1 “I agree”
Disagree (n = 231)*
Safety concerns 57 24.8 “Don’t feel comfortable putting that kind of thing in my body”
Vaccine or government trust 49 21.3 “I have a weird feeling about it”
Simply disagree 39 17.0 “Don’t want to”
Other 21 9.1 “Do not like”
Need more information 17 7.4 “Don’t know enough about it”
Not at risk 16 7.0 “Where I am there was 1 case since this started and he came from overseas. I don't feel I have been put at risk of getting it so why put that into my body when there is no need at this time.”
Neither agree nor disagree (n = 361)*
Safety Concerns 110 29.7 “Has to be proven safe”
Undecided 88 23.8 “Definitely undecided”
Need more information 69 18.6 “I need more information about its safety condition before I use it”
Other 28 7.6 “Only if made in Australia”
Responses not related to survey question 14 3.8 “I can see into the future”
#

Appendix A shows the full list of codes and their frequency.

*

some free-text responses were allocated more than one code.

4. Discussion

This Australian data from two cross-sectional samples at two time points during the COVID-19 pandemic demonstrates that from the knowledge, attitude and belief measures included in the study, willingness to vaccinate against COVID-19 is predominately driven by the perceived public health threat of COVID-19 in Australia. In the November sample, when cases were low, restrictions were eased and life was much more ‘normal’, vaccine willingness was lower than in the April sample, during national lockdown. This relationship has been shown more recently in Australia, with an increase in people wanting to be vaccinated following the June outbreak in Melbourne [14] and Sydney's current delta variant outbreak. These findings support health behaviour models such as the Health Belief Model [15] and Protection Motivation Theory [16] that perceived risk or severity of a disease is a key driver of intentions, and has been shown in previous COVID-19 vaccination research that having chronic respiratory disease and feeling at increased risk, is associated with greater willingness to be vaccinated [17].

We also found that 18–23% of respondents across the samples believed the threat of COVID-19 is exaggerated and 29–34% believed the effectiveness of vaccines (in general) is made up. Being female, having a belief that oneself is not likely to get COVID-19, and belief that the data on efficacy of vaccines is largely made up were associated with being less willing to have the COVID-19 vaccine. Older age (55+ years), university educated, adequate health literacy, higher confidence in government, and greater perception of COVID-19 as a public health threat were associated with greater willingness to be vaccinated against COVID-19. The top reason given for being willing to have the COVID-19 vaccine was to protect myself and others, with concern about the safety of the vaccine being the primary reason for being less willing to have the COVID-19 vaccine.

Our findings showed that perceived public health threat of COVID-19 was associated with intentions to vaccinate, and belief that the threat of COVID-19 is exaggerated was associated with less intention to vaccinate, in both samples. If people are less likely to have a COVID-19 vaccine due to reduced perception of public health threat in Australia, then this could potentially threaten the government aim of achieving 95% uptake of the COVID-19 vaccine [18].

We know from previous infectious disease outbreaks that perceived risk is influential in people taking preventative measures [19], and people also need to believe that the behaviour, in this case having the vaccine, will be effective in reducing their risk [20]. Previous research has unsurprisingly shown that having personal or direct experience with COVID-19 is associated with greater perceived risk, and perceived risk during the COVID-19 pandemic has been highest in the UK compared to US, Australia, Germany, Spain, Italy, Sweden, Mexico, Japan and South Korea [21]. Given the association between believing vaccine efficacy is made up and reduced intention to vaccinate in our study, there is a need for strategies that reduce people’s complacency about the public health threat of COVID-19, as well as correct misperceptions about vaccine efficacy, safety and importance. Strategies could also aim to communicate the cost of not vaccinating to society rather than the individual, particularly for those younger age groups who perceive themselves at less risk and are therefore less willing to get the vaccine. Previous research has shown that people’s prior beliefs are influential in trusting facts, but not in response to communication of uncertainty [22]. This is encouraging as this means being transparent about the uncertainties about the vaccine should not undermine people’s trust in the facts or who is communicating these.

Some recommendations from the National Centre for Immunisation Research and Surveillance, based on a review of COVID-19 acceptance literature, include addressing doubts about the pandemic threat by explaining complex concepts in ways that are easy to understand, and addressing low perceived risk by emphasising the broad range of benefits of the vaccine [23]. Similar strategies to those used for getting tested for COVID-19 could also be adapted in public communication, for example using celebrities in television advertisements. Findings from our previous national surveys have concluded that any communication needs to be designed for those with lower health literacy and education and appropriate for culturally and linguistically diverse groups and Aboriginal and Torres Strait Islander people [7], [8].

Since this data was collected, concerns were raised in the early stages of the vaccine rollout internationally about whether the AstraZeneca vaccine is implicated in thromboembolic events, and some European countries temporarily suspended the use of the vaccine while these events were investigated [24]. In Australia, Pfizer was the recommended vaccine for those under 50 years of age due to the potentially increased risk of thromboembolic events following AstraZeneca vaccine in this age group [25]. However, since the latest Delta outbreak in Sydney, all adults are now able to be vaccinated with AstraZeneca following a consultation with their general practitioner. Although the likelihood of Thrombocytopenia occurring is very low, suspension of the AstraZeneca vaccine and the intitial change in guidelines has impacted public confidence in Australia and globally and it often takes time for this to recover [26]. Safety concerns were the top reason we found for those unwilling to be vaccinated, so it is of upmost importance to restore public confidence through being transparent about the decisions made and the data collected monitoring the side effects, particularly through the AusVax program [27]. Those chosen to communicate about these issues need to do so with empathy, and not dismiss concerns about the vaccine [26]. Trust in the federal government and in doctors is high in Australia [6]. Given GPs and other health professionals will play a key role in administering the vaccine, restoring public confidence and alleviating concerns may fall to them, so ensuring strong communication channels between doctors and the government is vital.

Our finding that women have lower intentions to be vaccinated than men, has been found in previous research in Australia [28] and in 35/60 studies in a recent systematic review looking at gender differences in intentions to vaccinate against COVID-19 [29]. Potential reasons for this finding could be due to women who are pregnant, breastfeeding, or planning children being concerned about vaccine safety, or women have been shown to have less trust in health professionals [30], although these reasons were not evident in the free text responses of the current study. Due to the exclusion of pregnant women in the large vaccine trials [31], until recently (June 2021) there were no recommendations about vaccinating women who are pregnant, breastfeeding or planning a pregnancy, but decision aids are available to help women make an informed choice about the COVID-19 vaccine [32]. It is pertinent that we conduct further research with younger women to understand their reasons for vaccine hesitancy.

The current study is strengthened by presenting findings from two large cross-sectional samples. It is important to note that the two samples are different participants and were sampled to different quotas, with the November sample being more representative of the Australian population. While differences have been controlled for where possible, there could also be some unmeasured differences that could not be controlled for statistically. Participants were only asked for their reasons behind their intentions in the November survey and therefore we cannot draw any conclusions on whether these reasons have changed over the course of the pandemic. This survey measured participants intentions to have the COVID-19 vaccine in the future and not actual behaviour and therefore further research since the rollout of the vaccine is required. Health literacy is a complex construct and to reduce participant burden we used a screening tool rather than a more comprehensive measurement tool. This would not have been sensitive enough to detect differences in health literacy or its association with outcomes.

These findings show that perceived public health threat is an important factor in driving vaccine intentions. Although the risk of COVID-19 and uptake of COVID-19 vaccines has changed significantly in Australia since these surveys were conducted, vaccine hesitancy remains, particularly connected with the AstraZeneca vaccine. Public health messaging, from both the government and trusted health professionals, must aim to reduce any remaining complacency about the risk of COVID-19 and their belief that efficacy of vaccines is often made up .

5. Data statement

Study data may be made available on request to accredited researchers who gain ethical approval.

Funding

This study was not specifically funded, but in-kind support was provided by authors with research fellowships. RD is supported by a University of Sydney fellowship (#197589). CB is supported by a National Health and Medical Research Council (NHMRC)/Heart Foundation Early Career Fellowship (#1122788). KM is supported by a National Health and Medical Research Council (NHMRC) Principal Research Fellowship (#1121110). The funders had no role in the study design; in the collection, analysis, and interpretation of data; in the writing of the report; or in the decision to submit the article for publication.

CRediT authorship contribution statement

Rachael H. Dodd: Methodology, Investigation, Resources, Data curation, Formal analysis, Writing – original draft, Writing – review & editing. Kristen Pickles: Methodology, Investigation, Resources, Data curation, Formal analysis, Writing – review & editing. Erin Cvejic: Methodology, Investigation, Resources, Data curation, Formal analysis, Writing – review & editing. Samuel Cornell: Methodology, Investigation, Resources, Data curation, Formal analysis, Writing – review & editing. Jennifer M.J. Isautier: Methodology, Investigation, Resources, Data curation, Formal analysis, Writing – review & editing. Tessa Copp: Methodology, Investigation, Resources, Data curation, Formal analysis, Writing – review & editing. Brooke Nickel: Methodology, Investigation, Resources, Data curation, Formal analysis, Writing – review & editing. Carissa Bonner: Methodology, Investigation, Resources, Data curation, Writing – review & editing. Carys Batcup: Methodology, Investigation, Resources, Data curation, Writing – review & editing. Danielle M. Muscat: Writing – review & editing. Julie Ayre: Methodology, Investigation, Resources, Data curation, Writing – review & editing. Kirsten J. McCaffery: Conceptualization, Methodology, Investigation, Resources, Data curation, Supervision.

Declaration of Competing Interest

The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

Acknowledgements

We thank Dynata for recruitment services and all study participants.

Footnotes

Appendix A

Supplementary data to this article can be found online at https://doi.org/10.1016/j.vaccine.2021.08.007.

Appendix A. Supplementary material

The following are the Supplementary data to this article:

Supplementary data 1
mmc1.docx (24.4KB, docx)

References

Associated Data

This section collects any data citations, data availability statements, or supplementary materials included in this article.

Supplementary Materials

Supplementary data 1
mmc1.docx (24.4KB, docx)

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