Table 4.
Evidence of unidimensionality of multiple-item sub-constructs.
| Construct | Item | Factor Loading | Composite Reliability | Cronbach's Alpha | AVE | Path Co-efficient |
|---|---|---|---|---|---|---|
| Performance Expectancy | PE2 | 0.665 | 0.715 | 0.507 | 0.419 | 0.0243 |
| PE3 | 0.756 | |||||
| PE4 | 0.788 | |||||
| Effort Expectancy | EE1 | 0.958 | 0.786 | 0.753 | 0.519 | -0.097 |
| EE2 | 0.705 | |||||
| EE3 | 0.788 | |||||
| EE4 | 0.840 | |||||
| Social Influence | SI1 | 0.708 | 0.620 | 0.542 | 0.454 | -0.013 |
| SI3 | 0.928 | |||||
| Facilitating Conditions | FC1 | 0.686 | 0.780 | 0.721 | 0.481 | 0.152 |
| FC4 | 0.915 | |||||
| Hedonic Motivation | HM1 | 0.681 | 0.694 | 0.417 | 0.448 | 0.146 |
| HM2 | 0.840 | |||||
| Price Value | PV2 | 0.735 | 0.702 | 0.357 | 0.454 | 0.446 |
| PV3 | 0.796 | |||||
| Habit | HT1 | 0.839 | 0.775 | 0.662 | 0.468 | -0.061 |