Table-4. Internal Factors Affecting Shiraz Medical Tourism Industry .
| Weighted score | Score | Index | Main Internal Factors | Subthemes | Themes |
| 17.36 | 3.33 | 5.21 | Low prices of tourism services and medical services in Shiraz compared to the Persian Gulf countries | Finance | Strengths |
| 17.12 | 3.33 | 5.14 | Providing more diverse and distinctive healthcare services compared to the Persian Gulf countries with short-term waiting list | Operations | |
| 23.07 | 3.83 | 6.02 | Presence of experienced, skilled and well-known medical staff including physicians in Shiraz | ||
| 15.24 | 2.66 | 5.71 | Establishment of new hospitals in Shiraz | ||
| 17.17 | 3.33 | 5.33 | High quality of tourism and medical services in Shiraz compared to the Persian Gulf countries | ||
| 17.17 | 3.17 | 5.42 | Large number of well-known hospitals and updated medical equipment in Shiraz | ||
| 16.08 | 3.33 | 4.82 | Internal accreditation hospitals according to IPD standards released by the Ministry of Health and Medical Education to attract medical tourists | Research | |
| 14.64 | 3.17 | 4.62 | Presence of dealers in attracting medical tourists in terms of marketing | Marketing | |
| 22.70 | 3.83 | 5.92 | Accepted background of Shiraz and Shiraz University of Medical Sciences over the past years | ||
| 16.10 | 3.33 | 4.83 | Presence of convenient transportation, hotels, residential areas and many restaurants in the city | Management | |
| 21.34 | 3.83 | 5.57 | Immediate Visa issuance at Shiraz Shahid Dastgheyb International Airport | ||
| 18.62 | 3.50 | 5.32 | General Governor of pilgrimage and tourism in Fars Province and health tourism committee addressed by him | ||
| 8.6 | 1.67 | 5.16 | Non-transparency of prices related to medical services and lack of information packages on tariffs | Finance | |
| 5.50 | 1.33 | 4.13 | Absence of the international accreditation of hospitals | Research | Weaknesses |
| 8.17 | 1.67 | 4.90 | Lack of management, especially in marketing and analysis of rivals |
Marketing |
|
| 6.77 | 1.33 | 5.08 | Paucity of appropriate advertising, notifications, updated hospital websites and online admission | ||
| 7.79 | 1.67 | 4.67 | Lack of trained personnel to communicate and deal with medical tourists | Management | Weaknesses |
| 5.75 | 1.50 | 3.83 | Lack of coordination, common policies and specified strategies among the multiplicity of decision-making centers | ||
| 4.84 | 1.50 | 3.23 | Lack of trust in the private sector to enter the industry | ||
| 6.72 | 1.50 | 4.48 | Lack of statistics related to medical tourists | ||
| 272 | 100 | Sum | |||
| 2.72 | Total score | ||||