Table 4.
Campaigns with high impact 1.
| Diagnosis (Celebration’s Day) | Year | Press | GT | TT | HH:MM |
|---|---|---|---|---|---|
| Rare diseases (Last day of 28 or 29 February) |
2015 | 37 | 100 | 1 | 00:30 |
| 2016 | 44 | 100 | 4 | 13:10 | |
| 2017 | 28 | 100 | 4 | 13:25 | |
| 2018 | 40 | 100 | 3 | 12:10 | |
| 2019 | 32 | 100 | 10 | 40:00 | |
| 2020 | 27 | 100 | 6 | 15:55 | |
| Down syndrome (21 March) |
2015 | 25 | 100 | 1 | 11:00 |
| 2016 | 37 | 100 | 5 | 07:20 | |
| 2017 | 34 | 100 | 4 | 14:00 | |
| 2018 | 40 | 100 | 5 | 17:55 | |
| 2019 | 52 | 100 | 16 | 86:35 | |
| 2020 | 17 | 100 | 10 | 18:25 | |
| Autism (2 April) |
2015 | 22 | 100 | 1 | 09:10 |
| 2016 | 45 | 100 | 3 | 15:25 | |
| 2017 | 36 | 100 | 2 | 14:15 | |
| 2018 | 47 | 100 | 3 | 16:50 | |
| 2019 | 43 | 100 | 9 | 35:30 | |
| 2020 | 49 | 100 | 6 | 15:00 | |
| Disability (3 December) |
2015 | 47 | 100 | 5 | 13:55 |
| 2016 | 29 | 100 | 1 | 10:20 | |
| 2017 | 34 | 99 | 1 | 15:10 | |
| 2018 | 62 | 100 | 6 | 16:15 | |
| 2019 | 49 | 100 | 8 | 14:45 | |
| 2020 | 57 | 100 | 4 | 17:20 |
1 GT= value obtained on Google Trends; TT = number of trending topics generated on Twitter; HH:MM = hours and minutes that TT remained on the list of trends on Twitter.