Table 6.
Campaigns with low impact 1.
| Diagnosis (Celebration’s Day) | Year | Press | GT | TT | HH:MM |
|---|---|---|---|---|---|
| Hearing impairment (Last Saturdayof September) |
2015 (28-09) | 3 | 76 | - | - |
| 2016 (22-09) | 2 | 76 | 1 | 04:10 | |
| 2017 (30-09) | 4 | 100 | 1 | 02:50 | |
| 2018 (29-09) | 3 | 100 | 1 | 00:45 | |
| 2019 (28-09) | 5 | 100 | 2 | 04:40 | |
| 2020 (26-09) | 3 | 90 | - | - | |
| Visual impairment (Second Thursday of October) |
2015 (08-10) | 2 | 55 | - | - |
| 2016 (13-10) | 3 | 62 | 1 | 06:30 | |
| 2017 (12-10) | 1 | 86 | 1 | 03:50 | |
| 2018 (11-10) | 6 | 48 | 1 | 03:35 | |
| 2019 (10-10) | 6 | 58 | 1 | 04:05 | |
| 2020 (08-10) | 4 | 84 | 1 | 03:15 | |
| ADHD (27 October, since 2018) |
2015 | - | 85 | - | - |
| 2016 | - | 28 | - | ||
| 2017 | - | 59 | - | - | |
| 2018 (26-10) | 6 | 94 | 2 | 07:45 | |
| 2019 | 4 | 88 | - | - | |
| 2020 | 3 | 100 | 2 | 01:40 |
1 The boxes for which no data have been found are marked with “-”. Year: in some cases, not only has the year been specified but so has the specific day; this is because some campaigns suffer variations in the date of celebration regarding the awareness day; GT = value obtained on Google Trends; TT = number of Trending topics generated on Twitter; HH:MM = hours and minutes that TT remained on Twitter’s trend list.