Table 2.
Percentage of athletes presented in each sport in Nike commercials, 2010–2019.
| Male | Female | Male | Female | ||
|---|---|---|---|---|---|
| Masculine Sports | Neutral Sports | ||||
| Baseball | 3.0 | 0.0 | Cycling | 0.7 | 1.3 |
| Basketball | 34.9 | 6.4 | Golf | 4.8 | 1.7 |
| Boxing | 3.0 | 4.7 | Working out | 1.8 | 7.3 |
| Cricket | 8.0 | 0.0 | Swimming | 0.7 | 1.3 |
| Football | 9.3 | 1.7 | Soccer | 13.9 | 18.9 |
| Hockey | 2.1 | 0.9 | Tennis | 1.1 | 7.3 |
| Lacrosse | 0.9 | 1.3 | Track/Running | 6.2 | 26.2 |
| Skateboarding/BMX | 4.1 | 1.3 | Triathlete | 0.2 | 0.9 |
| Weightlifting | 0.2 | 2.2 | |||
| Wrestling | 1.1 | 0.4 | Feminine Sports | ||
| Snowboarding | 1.1 | 0.4 | Dance | 0.9 | 3.0 |
| Rugby | 0.7 | 0.0 | Gymnastics | 0.0 | 3.9 |
| Fencing | 0.0 | 0.9 | Ice skating | 0.0 | 0.9 |
| Water polo | 0.0 | 0.9 | Volleyball | 0.2 | 2.6 |
| Surfing | 1.1 | 0.0 | Softball | 0.0 | 0.9 |
| Karate | 0.0 | 0.4 | Yoga | 0.0 | 2.6 |
Note: male n = 439; female n = 233; two transgender athletes and one nonbinary athlete are not presented in the table.