Table 3.
Demographics of athletes included in Nike commercials, 2010–2019.
| Male | Female | |||
|---|---|---|---|---|
| Number | Percent | Number | Percent | |
| Gender of Sport | ||||
| Masculine | 305 | 69.5 | 50 | 21.5 |
| Feminine | 5 | 1.1 | 32 | 13.7 |
| Neutral | 129 | 29.4 | 151 | 64.8 |
| Nontraditional | ||||
| Traditional | 434 | 98.9 | 184 | 79.0 |
| Nontraditional | 5 | 1.1 | 49 | 21.0 |
| Race | ||||
| Black | 187 | 42.6 | 57 | 24.5 |
| Latinx | 22 | 5.0 | 8 | 3.4 |
| Asian | 82 | 18.7 | 38 | 16.3 |
| White | 110 | 25.1 | 107 | 45.9 |
| Multiracial | 21 | 4.8 | 5 | 2.2 |
| Other | 14 | 3.2 | 16 | 6.9 |
| Famous Athlete | ||||
| Yes | 217 | 49.4 | 95 | 40.8 |
| No | 222 | 50.6 | 138 | 59.2 |
Note: male n = 439; female n = 233; two transgender athletes and one nonbinary athlete are not presented in the table. There are three male athletes and two female athletes whose race we could not identify.