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. 2021 Jan 13;25(4):387–395. doi: 10.1016/j.bjpt.2021.01.001

Table 1.

Detailed Mobile App Rating Scale (MARS) sections.

Section Characteristics
Engagement Entertainment, interest, customization, interactivity, and fit to target group
Functionality Performance, ease of use, navigation, and gestural design
Aesthetics Layout, graphics, and visual appeal
Information Accuracy of app description, goals, quality of information, quantity of information, visual information, credibility, and evidence base
Subjective app quality scores Recommendation to other individuals, app star ratings, usage, and if users are willing to pay or not for the product