Table 2.
Statistical analysis report on the comparison between social media affluence before and after the paediatric influencer group recruitment (long time frame)
| PIs activity | No PIs activity | p-value | |
|---|---|---|---|
| Sample (days) | 188 | 160 | |
| Lifetime total likes increase | |||
| Total increase | 3223 | 1962 | |
| Mean increase | 17.1 | 12.3 | |
| Daily new likes | |||
| Mean | 18.1 | 13.5 | 0.023 |
| Median (IQR) | 9 (14) | 7 (10) | |
| Min | 1 | 1 | |
| Max | 176 | 173 | |
| Daily page engaged users | |||
| Mean | 755 | 281 | < 0.001 |
| Median (IQR) | 292.5 (646) | 104.5 (252) | |
| Min | 6 | 5 | |
| Max | 17,548 | 7144 | |
| Daily total reach | |||
| Mean | 9128 | 4355 | < 0.001 |
| Median (IQR) | 5327 (9970) | 2374 (4389) | |
| Min | 323 | 227 | |
| Max | 98,034 | 79,664 | |