Table 4.
Description of the Italian Paediatric Society Facebook content posted by the Paediatric Influencer group
| Topic | Type | Date | Lifetime post total reach |
Lifetime post organic reach |
Lifetime engaged users |
|---|---|---|---|---|---|
| Covid-19: OMS rules for prevention | Photo | June 2020 | 6491 | 6491 | 187 |
| Mask for children: fake news | Video | June 2020 | 85,090 | 85,090 | 3572 |
| Mask for children: how to use | Photo | May 2020 | 226,361 | 135,068 | 41,746 |
| Covid-19: Sip magazine | Photo | April 2020 | 17,515 | 17,515 | 728 |
| Covid-19: how to organize activities for children during lockdown | Photo | April 2020 | 29,078 | 29,078 | 1920 |
| Covid-19: Sip magazine news | Link | March 2020 | 6297 | 6297 | 599 |
| When to go to the Emergency Department in the Covid-19 era | Link | February 2020 | 9324 | 9324 | 1364 |
| Happy Valentine’s Day | Video | February 2020 | 42,969 | 42,969 | 2294 |
| World bullying day | Photo | February 2020 | 19,894 | 19,894 | 906 |
| Covid-19: 5 rules for prevention | Video | February 2020 | 31,577 | 31,577 | 1324 |
| Covid-19: news from the world | Photo | January 2020 | 112,766 | 112,766 | 13,244 |