Table 2.
Descriptive statistics
| Factor Category | Factor | Number of studies | Correlation coefficients | Range of sample sizes | Total sample size | Average sample size | ||
|---|---|---|---|---|---|---|---|---|
| lower | upper | lower | upper | |||||
| website stimuli | website security | 5 | 0.01 | 0.82 | 166 | 513 | 1557 | 311 |
| website navigability | 4 | 0.22 | 0.48 | 216 | 402 | 1105 | 276 | |
| website visual appeal | 10 | −0.20 | 0.58 | 200 | 888 | 3607 | 361 | |
| interactivity | 9 | −0.09 | 0.44 | 151 | 385 | 2237 | 249 | |
| ease of use | 6 | 0.01 | 0.57 | 318 | 1161 | 3353 | 559 | |
| marketing stimuli | scarcity | 3 | 0.23 | 0.40 | 331 | 671 | 1405 | 468 |
| novelty | 3 | 0.11 | 0.68 | 249 | 402 | 1036 | 345 | |
| price | 5 | −0.27 | 0.96 | 182 | 687 | 2163 | 433 | |
| promotion | 15 | −0.12 | 0.86 | 60 | 1161 | 6419 | 428 | |
| affective stimuli | arousal | 11 | 0.11 | 0.67 | 120 | 385 | 3263 | 252 |
| pleasure | 17 | 0.02 | 0.64 | 115 | 687 | 5179 | 305 | |
| positive emotion | 9 | 0.04 | 0.59 | 209 | 532 | 3697 | 411 | |
| negative emotion | 5 | −0.65 | 0.41 | 430 | 532 | 2367 | 473 | |