Table 3.

The results of correlation analysis

Factor Category	Factor	Q-value	I2	Combined effect size	95%CI	Strength
website stimuli	website security	311.40***	98.70%	0.32	[−0.12; 0.65]	moderate
	website navigability	15.12**	86.40%	0.36***	[0.23; 0.47]	moderate
	website visual appeal	170.72***	94.70%	0.29***	[0.15; 0.41]	moderate
	interactivity	48.60***	83.50%	0.17***	[0.07; 0.27]	weak
	ease of use	232.43***	97.40%	0.22*	[0.02; 0.40]	moderate
marketing stimuli	scarcity	9.26**	78.40%	0.32***	[0.21; 0.42]	moderate
	price	1587.28***	99.70%	0.42	[−0.39; 0.86]	moderate
	novelty	111.39***	98.20%	0.38	[−0.06; 070]	moderate
	promotion	597.29***	97.70%	0.37***	[0.23; 0.51]	moderate
affective stimuli	arousal	106.03***	91.50%	0.40***	[0.29; 0.50]	moderate
	pleasure	279.96***	94.30%	0.41***	[0.31; 0.50]	moderate
	positive emotion	238.27***	96.60%	0.41***	[0.25; 0.54]	moderate
	negative emotion	828.47***	99.50%	0.21	[−0.35; 0.66]	moderate

^* for p < 0.05, ^** for p < 0.01, ^*** for p < 0.001.