Table 5.
Factor Category | Factor | Nfs.05 | 5*K + 10 |
---|---|---|---|
website stimuli | website security | 250 | 35 |
website navigability | 126 | 30 | |
website visual appeal | 815 | 60 | |
interactivity | 138 | 55 | |
ease of use | 402 | 45 | |
marketing stimuli | scarcity | 29 | 25 |
price | 610 | 35 | |
novelty | 135 | 25 | |
promotion | 3383 | 85 | |
affective stimuli | arousal | 1347 | 65 |
pleasure | 3904 | 95 | |
positive emotion | 891 | 55 | |
negative emotion | 967 | 35 |