Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
The factors formed by preliminary screening
| Factor Category | Factor |
|---|---|
| website stimuli | website security |
| website navigability | |
| website visual appeal | |
| interactivity | |
| website design | |
| website quality | |
| ease of use | |
| comment number | |
| social presence | |
| marketing stimuli | scarcity |
| novelty | |
| price | |
| promotion | |
| affective stimuli | arousal |
| pleasure | |
| entertainment | |
| positive emotion | |
| negative emotion | |
| browsing | |
| perceived value | |
| utilitarian value | |
| hedonic value | |
| impulsiveness | |
| social norms/influence | |
| attitude | |
| trust |
