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. 2020 Jul 28;1(2):104–110. doi: 10.1016/j.jdin.2020.05.006

Table IV.

Reasons for skin-lightening agent use

Total,
No. (%)
Men, No. (%),
N = 47
Women, No. (%),
N = 87
Increase attractiveness 78 (58.2) 25 (53.2) 53 (61.0)
Because my friends and family are doing it 37 (27.6) 16 (34.0) 21 (24.1)
Popular on social media 23 (17.2) 6 (12.8) 17 (19.5)
Increase self-esteem 12 (9.0) 4 (8.5) 8 (9.2)
Increase marriageability 4 (3.0) 0 4 (4.6)
Job opportunities 3 (2.2) 1 (2.1) 2 (2.3)