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Change in sustainable household behaviour according to product groups and household segments (top scores—“much more” and “a little more” respectively “a little less” and “much less”)
| Sample (%) | No kids and no income loss (%) | Kids and no income loss (%) | No kids and income loss (%) | Kids and income loss (%) | |
|---|---|---|---|---|---|
| More planning | 35.4 | 31.8 | 42.1 | 32.3 | 44.7 |
| More local | 12.5 | 11.9 | 17.1 | 10.7 | 12.9 |
| More organic | 7.0 | 6.9 | 6.4 | 7.1 | 8.2 |
| Less food waste | 25.8 | 24.2 | 30.0 | 29.6 | 22.4 |
