Table 2.
Demographic and smartphone information of survey participants
| Demographics | |||||
| Question | Response (%) | ONS (%) | Question | Response (%) | ONS (%) |
| Gender | Age | ||||
| Male | 589 (57.1) | 21 662 879 (48.9) | 18–25 | 245 (23.6) | 5 487 272 (12.4) |
| Female | 416 (40.3) | 22 601 514 (51.1) | 26–30 | 210 (20.4) | 3 823 419 (8.6) |
| Prefer not to say | 27 (1.2) | 31–40 | 275 (26.7) | 7 500 184 (16.9) | |
| Other | 14 (1.3) | 41–50 | 121 (11.6) | 6 408 855 (14.5) | |
| 50+ | 185 (17.7) | 21 043 663 (47.5) | |||
| Region | Smartphone usage | ||||
| London | 246 (23.6) | 6 929 562 (15.7) | 0–5 years | 583 (56.5) | |
| South West | 105 (9.8) | 7 210 838 (16.3) | 5–10 years | 440 (42.6) | |
| South East | 244 (23.5) | 4 517 219 (10.2) | 10+ years | 9 (0.8) | |
| Midlands | 140 (13.5) | 13 357 128 (30.2) | |||
| North East | 155 (14.9) | 6 470 910 (14.6) | |||
| North West | 121 (11.6) | 5 777 736 (13.1) | |||
| Device OS | Education level | ||||
| Android | 583 (56.5) | Above A-levels | 711 (71.6) | ||
| iPhone | 440 (42.6) | A-level equivalent or below | 282 (28.3) | ||
| Other | 9 (0.8) |
ONS, Office for National Statistics; OS, operating system.