Table 2.

Result coefficients of vector-autoregression model (2019-2020).

Promotion method			Y1 (effect on):
			Daily visitors		Daily registrants		Daily conversion rate		Daily eligibility rate		Registrants' age
Y2 (press release reports, 1st week)
	Result coefficient	716.6		183.6		8.9		–8.4		0.8
	P value	<.001		<.001		.06		.54		.84
Y3 (press release reports, 2nd week+)
	Result coefficient	88.9		11.8		0		–7.5		–3.7
	P value	.28		.52		.99		.53		.28
Y4 (newspaper advertisements)
	Result coefficient	509.3		64		–2.2		–1.3		–2.4
	P value	<.001		.001		.60		.92		.50
Y5 (web listing advertisements)
	Result coefficient	486.6		6.7		–4.5		–14.8		–4.4
	P value	.001		.38		.008		.003		.002
Y6 (web banner advertisements)
	Result coefficient	–40.4		–6.2		–2.5		2.5		2.3
	P value	.12		.29		.06		.50		.03
Y7 (email invitations to IROOPa)
	Result coefficient	–3.1		23.1		43.3		8.9		2.6
	P value	.98		.38		<.001		.60		.59
Y8 (trends in general interest in dementia, from Google Trends)
	Result coefficient	1.1		0.1		0		0.1		0
	P value	.21		.52		.45		.55		.23

^aIROOP: Integrated Registry of Orange Plan.