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Result coefficients of vector-autoregression model (2021).
| Promotion method | Y1 (effect on): | ||||||||||
| Daily visitors | Daily registrants | Daily conversion rate | Daily eligibility rate | Registrants' age | |||||||
| Y4 (newspaper advertisements) | |||||||||||
|
|
Result coefficient | 295.2 | 42.67 | 5.42 | –9.65 | 0.4 | |||||
|
|
P value | .03 | .03 | .13 | .35 | .90 | |||||
| Y8 (trends in general interest in dementia, from Google Trends) | |||||||||||
|
|
Result coefficient | –1.64 | –0.34 | –0.1 | –0.12 | 0.05 | |||||
|
|
P value | .75 | .63 | .47 | .77 | .69 | |||||
