TABLE 2.
Unplanned purchase user profiles (n = 47).
| Variable | Category | n (%) | |
| Number of unplanned purchases in the past month | 0 | 23 (48.9%) | |
| 1 | 17 (36.2%) | ||
| 2 | 3 (6.4%) | ||
| 3 or more | 4 (8.5%) | ||
| Amount of unplanned purchases in the past month | 0 JPY | 23 (48.9%) | |
| less than 1,000 JPY | 3 (6.4%) | ||
| 1,000–1,999 JPY | 7 (14.9%) | ||
| 2,000–2,999 JPY | 0 (0.0%) | ||
| 3,000–3,999 JPY | 5 (10.6%) | ||
| 4,000 JPY or more | 6 (12.8%) | ||
| Ratio of spending to actual monthly allowance for purchasers | Spending below 2,000 JPY | ||
| Less than their allowance | 8 (17.0%) | ||
| Equal to their allowance | 0 (0.0%) | ||
| More than their allowance | 0 (0.0%) | ||
| Spending of 3,000 JPY or more | |||
| Less than their allowance | 0 (0.0%) | ||
| Equal to their allowance | 2 (4.3%) | ||
| More than their allowance | 7 (14.9%) | ||
| Game titles with purchasesa | Fortnite | 24 (51.1%) | |
| Knives Out | 16 (34.0%) | ||
| Super Smash Bros. | 5 (10.6%) | ||
| Apex Legends | 4 (8.5%) | ||
| Yo-kai Watch Puni Puni | 4 (8.5%) | ||
| Monster Strike | 3 (6.4%) | ||
| Tsum Tsum | 3 (6.4%) | ||
| Other titles | 20 (42.6%) | ||
| Motivation for unplanned purchasesa | Obtaining rare items or characters | 25 (53.2%) | |
| Opening loot boxes | 96 (12.8%) | ||
| Progressing the game task | 5 (10.6%) | ||
| Competing with other players | 3 (6.4%) | ||
| Other purposes | 2 (4.3%) | ||
| Reasons at the time of unplanned purchasesa | Limited-time products | 24 (51.1%) | |
| Plenty of pocket money | 14 (29.8%) | ||
| Limited-time discounts | 9 (19.1%) | ||
| Close to achieving my goal | 2 (4.3%) | ||
| Feeling stressed out | 2 (4.3%) | ||
| Invitation from friends | 1 (2.1%) | ||
| Other situations | 6 (12.8%) | ||
JPY = Japanese Yen (1,000 JPY = 9.12 USD).
aMultiple answers allowed.