Table 2.
Factors associated with engagement of followers on posts by the Guangzhou CDC I-Health official WeChat account.
| Independent variables | N (%) | Association with engagement of followers [aOR(95% CI)] | ||
|---|---|---|---|---|
| Post views | Share | Add to favorites | ||
| TYPE OF POSTS | ||||
| Organizational promotion | 50 (23.47) | Ref | Ref | Ref |
| Infectious disease | 61 (29.64) | 3.20 (1.16, 8.81)* | 1.97 (0.78, 4.98) | 1.43 (0.57, 3.60) |
| Vaccine-associated event | 21 (9.86) | 2.68 (0.72, 10.02) | 2.74 (0.80, 9.38) | 3.24 (0.93, 11.29) |
| Environment health | 16 (7.51) | 1.33 (0.36, 5.00) | 2.13 (0.59, 7.66) | 6.24 (1.40, 27.82)* |
| Nutrition and food-borne disease | 35 (16.43) | 2.60 (0.88, 7.70) | 3.57 (1.24, 10.27)* | 3.34 (1.17, 9.59)* |
| Chronic disease | 25 (11.74) | 3.18 (0.94, 10.76) | 3.26 (1.03, 10.31)* | 4.30 (1.31, 14.13)* |
| Child and adolescent health | 5 (2.35) | 3.42 (0.44, 26.61) | 7.76 (0.72, 83.62) | 3.18 (0.42, 23.90) |
| CHARACTERISTIC OF POSTS | ||||
| Original post | 195 (91.55) | 10.20 (1.17, 89.28)* | 4.94 (0.99, 24.65) | 5.77 (1.14, 29.19) |
| Repost | 18 (8.45) | Ref | Ref | Ref |
| EFFECTIVENESS | ||||
| Focused on hot spots | 48 (22.54) | 0.81 (0.39, 1.69) | 2.11 (1.02, 4.47)* | 0.96 (0.46, 2.00) |
| Common event | 165 (77.46) | Ref | Ref | Ref |
| HEADLINE | ||||
| Yes | 186 (87.32) | 1.22 (0.53, 5.32) | 5.01 (1.36, 18.51)* | 6.19 (1.62, 23.58)** |
| No | 27 (12.68) | Ref | Ref | Ref |
| THE TITLE REFLECTS THE CONTENT | ||||
| Yes | 164 (77.00) | 2.93 (1.16, 8.81)* | 1.43(0.67, 3.03) | 2.43 (1.12, 5.28)* |
| No | 49 (23.00) | Ref | Ref | Ref |
AOR, adjusted odds ratio.
*
p < 0.05,
**
p < 0.01.
The bold values meant that they are statistically significant. In other words, the P value is less than 0.05, 0.01 or 0.001.