Table 2. Exploratory factor analysis pattern matrix loadings (N = 781).
| M (SD)# | Factor loading | ||||
|---|---|---|---|---|---|
| Palm oil COM-B items | 1 | 2 | 3 | 4 | |
| Factor 1 –Pro-Green Consumption Attitudes (Motivation; α = .95) | |||||
| I feel satisfied when/if I buy sustainable products. (R) | 3.54 (1.18) | .81 | |||
| I feel proud when/if I buy green products. (R) | 3.39 (1.23) | .81 | |||
| I feel responsible for protecting the environment by purchasing green products. (R) | 3.36 (1.20) | .78 | |||
| I am concerned about preserving our planet for future generations. (R) | 3.88 (1.10) | .78 | |||
| I see myself as a person who cares about the environment. (R) | 3.92 (0.99) | .75 | |||
| I worry about the state of the planet, what we will leave behind for my children, grandchildren and great-grandchildren. (R) | 3.78 (1.21) | .75 | |||
| I can make a difference to the environment if I purchase sustainably. (R) | 3.54 (1.12) | .74 | |||
| I feel a strong personal responsibility to buy green products. (R) | 3.13 (1.24) | .70 | |||
| I feel guilty when I purchase products that are bad for the environment. (R) | 3.27 (1.30) | .68 | |||
| I believe that consuming green products benefits my health. (R) | 3.43 (1.21) | .67 | |||
| It is important for me to purchase sustainable products. (R) | 3.29 (1.18) | .65 | |||
| I empathize with animals that are affected by human farming activity. (R) | 3.94 (1.14) | .61 | |||
| I see myself as a person who cares about animal life. (R) | 4.15 (0.93 | .58 | |||
| It is worth paying a higher price for green products. (R) | 2.95 (1.26) | .55 | |||
| I generally take animal welfare into account while shopping. (R) | 3.38 (1.27) | .54 | |||
| I can influence others around me by encouraging them to shop sustainably. (R) | 2.92 (1.19) | .52 | .31 | ||
| Factor 2—Knowledge & Awareness (Capability; α = .91) | |||||
| I am aware of the effects of palm oil production on forests. (R) | 3.17 (1.47) | .93 | |||
| I am aware of the effects of palm oil production on certain animal species. (R) | 3.09 (1.4) | .90 | |||
| I am aware of how palm oil production impacts locals in Southeast Asia (farmers, plantation workers, etc.). (R) | 2.92 (1.42) | .86 | |||
| I know the difference between sustainable palm oil and ordinary palm oil. (R) | 2.55 (1.39) | .70 | |||
| I know which products contain palm oil. (R) | 2.40 (1.27) | .63 | .32 | ||
| I have heard about sustainable palm oil. (R) | 2.89 (1.45) | .63 | |||
| Factor 3—Demotivating Beliefs (Motivation; α = .79) | |||||
| It is exhausting to change my purchasing behaviour for environmental reasons. | 2.59 (1.14) | .61 | |||
| I think that sustainable products are less tasty. | 2.56 (1.15) | .57 | |||
| It is hard to give up products I like, even if I know they are not good for the environment. | 3.17 (1.11) | .55 | |||
| I think that green products are often poorer in quality. | 2.43 (1.16) | .34 | .51 | ||
| It is inconvenient for me to purchase green products. | 2.54 (1.11) | .50 | |||
| I feel that green products offer poor value for money. | 2.93 (1.23) | .32 | .48 | ||
| Despite my good intentions, I often forget to purchase green products. | 3.12 (1.11) | .47 | |||
| I am often rushed for time when I go shopping for food and household supplies. | 2.85 (1.29) | .47 | |||
| Getting the shopping done quickly is my top priority. | 3.28 (1.28) | .46 | |||
| Factor 4—Perceived Product Availability (Opportunity; α = .84) | |||||
| In a supermarket, I know where exactly (e.g. in which aisle) I can find green products. (R) | 2.71 (1.28) | .64 | |||
| I know where (e.g. in which stores) I can find sustainable products. (R) | 2.80 (1.26) | .59 | |||
| I can easily find sustainable products where I usually shop. (R) | 2.98 (1.18) | .57 | |||
| I carefully plan my purchases in advance so that I can buy green products. (R) | 2.42 (1.24) | .33 | .47 | ||
(R) indicates which items were reverse-scored
# Means and standard deviations for each item were calculated prior to reverse-scoring, so as to avoid confusion in their interpretation.