Table 3. Predicting purchasing of SPO products from the four COM-B factors of Pro-Green Consumption Attitudes, Knowledge, Demotivating Beliefs and Perceived Product Availability.
| M (SD) | 95% CI for B | r | sr 2 | |||
|---|---|---|---|---|---|---|
| Predictors# | B | LB | UB | |||
| Fewer Pro-Green Consumption Attitudes | 2.51 (0.90) | -1.03* | -1.70 | -0.36 | -0.47** | 0.01 |
| Reduced Knowledge & Awareness | 3.16 (1.18) | -3.96** | -4.42 | -3.49 | -0.68** | 0.18 |
| De-motivating Beliefs | 2.83 (0.72) | 0.53 | -0.14 | 1.19 | -0.15** | 0.00 |
| Lower Perceived Product Availability | 3.27 (1.02) | -1.61** | -2.18 | -1.04 | -0.53** | 0.02 |
M = mean, SD = standard deviation, B = unstandardised beta, CI = confidence interval, LB = lower bound, UB = upper bound, r = correlation coefficient, sr2 = squared semipartial correlation coefficient.
# All predictors have been scored as barriers
* p < .01
** p < .001, R = .71, R2 = .50, Adj R2 = .50.