Table 5.

Agro-dealer investment preferences for increasing maize hybrid seed sales.

	% of agro-dealers investing in this	Share of investment
Increase stock of currently available maize varieties	93.7%	33.6%
Invest in storage space	68.7%	13.0%
Improve looks of the store (new shelves, better signage)	67.7%	11.3%
Add newly released maize varieties to stock	62.5%	10.0%
Organize farmer workshops to promote seeds	58.7%	9.3%
Invest in bigger/more demo plots	55.0%	8.0%
Invest in radio/TV advertising	50.0%	6.6%
Hire additional staff	40.0%	4.5%
Provide credit to farmers for more seed purchases	15.0%	2.0%