Table 6.

Farmer attitude and behavior towards seed selection at the agro-dealer (n = 466).

Preparation before seed purchase
Subjective knowledge about varieties in store (%)		Discussion at home about what seed to buy (%)
I only have knowledge about the maize I purchased today	18.5	No discussion	48.1
I have some knowledge about some other varieties than the one I bought	26.4	Short discussion	40.1
I have sufficient knowledge about some of the varieties in the store	35.0	Detailed discussion	11.8
I have sufficient knowledge about most of the varieties in the store	14.6
I have a very strong knowledge about all varieties in the store	5.6
Attitude towards varietal selection
Degree of certainty about which variety to purchase before entering the store (%)		Interest in other varieties (%)
100% sure	82.6	I have no interest in other varieties	49.6
Very sure	4.9	I have very little interest in other varieties	28.1
Fairly sure	9.0	I am somewhat interested in other varieties	16.5
I was not that sure	1.7	I am very interested in other varieties	5.8
I had no idea	1.7
Behavior in store
Attention to varieties in store (%)		Information requested from agro-dealer about maize seed (%)
I did not look at the other varieties than the one(s) I bought	75.1	Yes	12.7
I had a quick look, but I am not able to tell what all the other varieties are	15.0	No	87.3
I looked at the available offer	8.4
I had a detailed look at each variety	1.5