Table 5.

Discriminating validity of the consequences of the business-NPO value co-creation.

	COCR	B1	B2	B3	B4	B5
COCR	0.647
B1	0.142***	0.674
B2	0.430***	0.460***	0.567
B3	0.321***	0.198***	0.529***	0.583
B4	0.336***	0.339***	0.312***	0.250***	0.784
B5	0.181***	0.124***	0.308***	0.254***	0.023*	0.602

The values on the diagonal are the average variance extracted (AVE) coefficients of each of the five constructs. The values off the diagonal are the squares of the correlations between each pair of constructs.

^***p < 0.01;

^*p < 0.1. The bold indicates AVE coefficients of each of the six constructs.