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Standard deviations (SD) of the distribution of the different category words into the identified communities in the different semantic networks.
| General | Female | Male | GenZ | Mill | GenX | Boomers | |
| Beauty | 2.92 | 3.40 | 2.83 | 2.75 | 2.92 | 2.92 | 2.74 |
| Wellness | 1.87 | 2.22 | 1.87 | 2.12 | 1.87 | 1.87 | 2.45 |
| Beauty + Wellness | 7.78 | 6.93 | 9.19 | 7.78 | 4.95 | 3.54 | 4.27 |
| Concepts | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Lower SD represents a more equal distribution.
