Table 1.
Demographic characteristics of in-depth interview samples.
| Data Sources | User ID | Gender | Age | Educational Background | Profession | Cumulative use time |
|---|---|---|---|---|---|---|
| TikTok | xiangcunxiaolei | Male | 25 | Bachelor | Country startup | Over 3 years |
| Heyuan0617 | Female | 22 | Bachelor | Clerk in private enterprise | 1–2 years (inclusive) | |
| Syxlb123 | Male | 35 | High school | e-Commerce startup | 6 months to 1 year (inclusive) | |
| Xiangyi1616 | Female | 27 | Doctoral candidate | Student | 1–2 years (inclusive) | |
| YS178728 | Female | 28 | High school | Housewife | 1–2 years (inclusive) | |
| Qiangzi202001 | Female | 30 | Junior college | TikTok startup | 1–2 years (inclusive) | |
| 2211832341 | Male | 30 | Junior college | Executive in private enterprise | 1–2 years (inclusive) | |
| 183726223 | Female | 26 | Bachelor | Airhostess | 1–2 years (inclusive) | |
| Pu0802 | Female | 30 | Bachelor | Startup | Over 3 years | |
| Abby20170130 | Female | 30 | Junior college | Housewife | Over 3 years | |
| Thingdifferent99 | Male | 45 | Junior college | Startup | 1–2 years (inclusive) | |
| MicroBlog | Yuyuanbo1205 | Female | 33 | Bachelor | High school teacher | Over 5 years |
| Chen Shiyun | Male | 26 | Doctoral candidate | Student | Over 10 years | |
| Mak | Female | 26 | Bachelor | Writer | Over 5 years | |
| Fireworks | Female | 20 | Bachelor | Clerk in state owned enterprise | Over 5 years | |
| Red Maple | Female | 23 | Bachelor | Freelance | Over 5 years | |
| Little Fairy | Female | 29 | Junior college | Civil servant | 7–10 years (inclusive) | |
| Redika | Female | 23 | Bachelor | freelance | 7–10 years (inclusive) | |
| Uruhr_aqz | Female | 20 | Bachelor | Editor | 7–10 years (inclusive) | |
| Jerryyf1985 | Male | 35 | Bachelor | Manager of private enterprise | Over 10 years | |
| Wxid_sjc1ypgp21 | Male | 35 | Bachelor | Executive in private enterprise | Over 10 years | |
| Zj8843666 | Male | 37 | Junior college | Startup | Over 10 years | |
| Wuxueshi0047538 | Male | 35 | Doctoral candidate | College teacher | Over 10 years | |
| A Youngboy | Male | 30 | Junior college | Executive in private enterprise | 7–10 years (inclusive) | |
| Aowang112 | Female | 38 | High school | Startup | Over 10 years | |
| Zhengwei5070 | Male | 40 | Doctoral candidate | College teacher | 7–10 years (inclusive) | |
| Yh512399184 | Male | 26 | Junior college | Executive in private enterprise | 7–10 years (inclusive) |