Table 2.

Recruitment strategies, Miami Heart Study.

BHSF Employees
AStudy information was placed on the BHSF intranet site, Employee Newsletter, Pineapple Press, Leaders Edge, and The Wellness Advantage and Research Matters newsletter BMonthly email blasts from the Wellness Prevention distribution group sent to all BHSF employees CAdvertising materials distributed at Town Hall meetings at BHSF entities DLunch & Learn Presentations throughout BHSF entities by the principal investigator and coinvestigators EStudy team members with designated table at Wellness Advantage Fairs & Programs, BHSF CME conferences/symposiums, BHSF community events and BHSF leadership retreats Study team members partnered with BHSF Employee Advisory Group and the Employee Activity Committee at scheduled employee events and activities to recruit employees FPhysician Relations newsletters & Medical Memo GWellness Advantage fitness and education programs for employees HDigital signage (advertisement on entity televisions) throughout all BSHF entities
Non BHSF employees/Community members
ACommunity outreach programs such as the West Kendall Initiative BWeb postings (internet, baptisthealth.net) with link to the study website MiamiHeartStudy.com. Study information was also placed on Centerwatch.com and ClinicalTrials.gov CStudy team members utilized the following BHSF publications: Resource, Baptist Salud & Women's Health Resource Newsletter DBHSF Community Health's education, screening and exercise programs as well as the “Healthy West Kendall Initiative” EWest Kendall Baptist Hospital community events throughout the year to disseminate study information FPartner with BHSF physician relations representative throughout BHSF entities to post recruitment materials in physician offices GSubject & Physician Recruitment Letters HSocial Media: Facebook, Twitter, Instagram IPosting & distributing recruitment materials throughout local pharmacies and grocery stores as well as local gyms & fitness centers in the greater Miami area JRadio ads in English/Spanish KMovie theater story board – English only

Abbreviations: BHSF = Baptist Health South Florida; CME = continued medical education.