Table 1.
Convergent validity.
| Construct | Item Code | Factor Loading | Cronbach’s Alpha | Composite Reliability | Average Variance Extracted (AVE) |
|---|---|---|---|---|---|
| Economic CSR | ECO1 ECO2 ECO3 ECO4 |
0.821 0.883 0.876 0.862 |
0.884 | 0.920 | 0.741 |
| Legal CSR | LEG1 LEG2 LEG3 |
0.833 0.889 0.879 |
0.835 | 0.901 | 0.753 |
| Ethical CSR | ETHI1 ETHI2 ETHI3 |
0.888 0.924 0.891 |
0.885 | 0.929 | 0.813 |
| Philanthropical CSR | PHI1 PHI2 PHI3 |
0.803 0.790 0.675 |
0.870 | 0.920 | 0.793 |
| Corporate image | CI1 CI2 CI3 CI4 CI5 CI6 CI7 CI8 CI9 CI10 |
0.735 0.756 0.809 0.786 0.830 0.832 0.745 0.705 0.719 0.759 |
0.923 | 0.935 | 0.591 |
| Integrity | INT1 INT2 INT3 INT4 |
0.870 0.917 0.924 0.918 |
0.929 | 0.949 | 0.824 |
| Expertise | EXP1 EXP2 EXP3 |
0.898 0.936 0.907 |
0.901 | 0.938 | 0.835 |
| Benevolence | SOC1 SOC2 SOC3 |
0.911 0.909 0.851 |
0.870 | 0.920 | 0.794 |
| Customer trust | Integrity Expertise Benevolence |
0.926 0.907 0.866 |
0.944 | 0.952 | 0.666 |