Table 2.

Features within a community supporting the phases of Rogers’ individual adoption process [33], and application within salon-based contraceptive uptake model

A	B	C
Phase in Individual Adoption Process (Rogers, 2002) [32]	Supporting Features of Community	Application within salon-based contraceptive uptake model
1. Exposure	Social setting with access to media	Salon as social environment with comfortable stylist-client, client-client interactions
2. Attention	Interest of family, peers, and other significant persons	Salon stylists as individuals trusted by clients introduce contraceptive uptake to clients
3. Comprehension	Group discussion and feedback, question and answer sessions	Stylists trained in health promotion discussing contraceptives one-on-one with clients, supplemented with educational materials (e.g. posters, graphics) to facilitate client knowledge
4. Belief	Direct persuasion and social influence, actions of informal leaders	Perception among women within community of the need for and benefits of contraceptives, high stylist buy-in to salon-based contraceptive delivery
5. Decision	Group decision making, public commitments, and repeated encouragement, which build self confidence	Clients may be encouraged by others who choose to disclose individual contraceptive decision-making, and not discouraged by stylists due to stylists’ nonjudgmental approach to contraceptive use by young women
6. Learning	Demonstrated and guided practice with feedback and continued confidence, advice, and direct assistance	Guided usage and assistance through SMS reminders to refill prescriptions, support groups among those taking contraceptives