Table 5.
Hypothesis | Path | Standardized β coefficient (SE) | P value | Critical ratio | Results |
H1 | PEGa to ITIb | .862 (.078) | <.001 | 11.160 | Supported |
H2 | ITI to CIUc | .779 (.068) | <.001 | 10.812 | Supported |
H3 | ITI to ISTd | .732 (.073) | <.001 | 10.847 | Supported |
H4a | PEG to ITI to CIU (Mediating role of ITI) | .172 (.081) | .009 | 2.625 | Supported |
H4b | PEG to ITI to IST (Mediating role of ITI) | .236 (.094) | .003 | 2.471 | Supported |
aPEG: perceived gamification mechanism.
bITI: information technology identity.
cCIU: continued intention to use the app.
dIST: information-sharing tendency.