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Market risk factors for falsified medicines.
| Risk factor | Falsifier incentive |
| Shortage of (or restricted access to) affordable, desired product | Criminals prefer to make and sell products where there is a ready market (where demand exceeds accessible supply) |
| High-priced medicine or relatively high-priced brand | Profit opportunity influences choice of product and brand falsification |
| Limited risk of discovery or punishment | Risk of retribution shapes choice of distribution channel |
