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. 2021 May 31;2021(5):CD012932. doi: 10.1002/14651858.CD012932.pub2

1. 'Summary of findings' table: health behaviours.

Any interactive social media intervention compared with non‐interactive social media on health behaviours (RCTs)
Patient or population: adults
Settings: high and high‐middle income countries
Intervention: interactive social media
Comparison: non‐interactive social media
Outcomes Absolute effect (95% CI) Effect estimate(95% CI) No of Participants(studies) Certainty of the evidence(GRADE) Comments
Physical activity Adults in the control group had 3770 steps per day The mean number of steps per day increased by 74 steps for the intervention group (from 32 to 116 more steps) SMD 0.28 (0.12 to 0.44) 6250 (29 RCTs) ⊕⊕⊝⊝
low1 Absolute effect calculated using Wan 2017
Diet quality Adults in the control group consumed an average of 22.7 servings of fruit and vegetables per week. The participants in the intervention increased their weekly fruit and vegetable intake by 0.35 servings (from 1.25 fewer servings to 1.96 more servings per week. SMD 0.11 (‐0.25 to 0.47) 1240 (8 RCTs) ⊕⊕⊝⊝
low2 Absolute effect calculated using Bantum 2014
Calorie intake The mean number of calories was 53.75 lower in the intervention group (from 172.48 lower to 44.97 higher MD ‐53.75 (‐172.48 to 44.97) 131 (3 RCTs) ⊕⊕⊕⊝
moderate3  
Tobacco use 12.72% of participants in the control group abstained from smoking. 12.47% of intervention group participants abstained from smoking (from 9.4 to 16.4%). RR 0.98, 95% CI 0.74, 1.29) 2433 (4 RCTs) ⊕⊕⊕⊝
moderate4 Absolute effect calculated using Ramo 2015
Condom use The participants in the control group reporting condom use frequency of 3.28 on a scale of 1 (never) to 5 (always). The intervention group reported condom use frequency 0.34 higher (from 0.51 fewer to 1.17 more). SMD 0.22 (‐0.33 to 0.76) 848 (2 RCTs) low5
⊕⊕⊝⊝
Absolute effect calculated using Sun 2017
Health screening, medication, vaccination uptake The mean uptake was 86.8% for the control group. The mean uptake in the social media group was 2.08% higher (from 1.32% lower to 5.62% higher). SMD 0.11 (‐0.07, 0.30) 3016
(8 RCTs) ⊕⊕⊕⊝
moderate6 Absolute effect calculated using Horvath 2013
Adverse events Not assessed ‐‐ 0 (0 studies) ‐‐  
* The risk in the intervention group (and its 95% confidence interval) is based on the assumed risk in the comparison group and the
relative effect of the intervention (and its 95% CI).
CI: Confidence interval;MD: mean difference; RCT: randomised controlled trial; RR: risk ratio; SMD: standardised mean difference
GRADE Working Group grades of evidenceHigh certainty: we are very confident that the true effect lies close to that of the estimate of the effect.
Moderate certainty: we are moderately confident in the effect estimate; the true effect is likely to be close to the estimate of the effect, but there is a possibility that it is substantially different.
Low certainty: our confidence in the effect estimate is limited; the true effect may be substantially different from the estimate of the effect.
Very low certainty: we have very little confidence in the effect estimate; the true effect is likely to be substantially different from the estimate of effect.

1. Downgraded by 1 for high heterogeneity (I2 = 84%) and unclear risk of bias.

2. Downgraded by 2 for high heterogeneity (I2 = 86%) and imprecision.

3. Downgraded by 1 for unclear risk of bias.

4. Downgraded by 1 because of high risk of bias.

5. Downgraded by 2 because of high risk of bias and imprecision.

6. Downgraded by 1 because of unclear risks of bias.