Table 4.

Descriptive statistics of convergent validity.

Constructs	Item	Standardized factor loading	SE	CR	AVE
CSR engagement	CSR1	0.919***	-	0.93	0.817
	CSR2	0.931***	0.045
	CSR3	0.862***	0.05
CCI	CCI1	0.928***	-	0.944	0.812
	CCI2	0.959***	0.036
	CCI3	0.904***	0.043
	CCI4	0.782***	0.046
BL	BL1	0.906***	-	0.89	0.729
	BL2	0.768***	0.059
	BL3	0.89***	0.048
PI	PI1	0.88***	-	0.834	0.718
	PI2	0.802***	0.052
eWOM	eWOM1	0.871***	-	0.919	0.792
	eWOM2	0.926***	0.056
	eWOM3	0.868***	0.056

SE, standard error.

^***p < 0.01.