Table 5.

Descriptive statistics of the discriminant validity.

	CSR engagement	CCI	BL	PI	eWOM
CSR engagement	0.904
CCI	0.712	0.901
BL	0.66	0.775	0.854
PI	0.661	0.765	0.796	0.847
eWOM	0.629	0.707	0.695	0.632	0.89