Table 6.

Results of hypotheses testing.

Hypothesized path	Standardized path coefficient (β)	t-value	SE	Supported
H1a CSR engagement—CCI	0.760**	14.089	0.068	Yes
H2a CCI—PI	0.383**	4.834	0.056	Yes
H2b CCI—BL	0.812**	15.358	0.046	Yes
H2c CCI—eWOM	0.397**	4.367	0.076	Yes
H3a BL—PI	0.588**	7.099	0.068	Yes
H3b BL—eWOM	0.425**	4.565	0.090	Yes

^**p < 0.01.