Table 7.
Results of mediating effect between CSR engagement and behavioral intention.
| BL | PI | e-WOM | CCI | ||||
|---|---|---|---|---|---|---|---|
| M1 | M2 | M3 | M4 | M5 | M6 | M7 | |
| Independent variable (CSR engagement) | 0.710** (13.534) | 0.249** (4.243) | 0.362** (13.062) | 0.132** (4.133) | 0.670** (11.989) | 0.273** (4.005) | 1.095** (14.766) |
| Mediating variable (CCI) | 0.421** (11.337) | 0.210** (10.412) | 0.362** (8.394) | ||||
| Control variable | |||||||
| Gender | −0.119 (−0.316) | −0.236 (−0.778) | 0.045 (0.225) | −0.014 (−0.083) | −0.342 (−0.853) | −0.443 (−1.256) | 0.278 (0.522) |
| Age | −0.027 (−0.127) | 0.267 (1.567) | −0.051 (−0.462) | 0.096 (1.031) | −0.355 (−1.593) | −0.102 (−0.516) | −0.697* (−2.357) |
| Occupation | 0.232 (1.807) | 0.170 (1.639) | 0.072 (1.054) | 0.040 (0.717) | −0.199 (−1.452) | −0.252* (−2.096) | 0.148 (0.816) |
| City | −0.040 (−0.289) | −0.072 (−0.640) | 0.049 (0.659) | 0.033 (0.536) | −0.230 (−1.548) | −0.257 (−1.970) | 0.075 (0.381) |
| R 2 | 0.446 | 0.642 | 0.442 | 0.618 | 0.429 | 0.561 | 0.521 |
| Adjusted R2 | 0.434 | 0.633 | 0.43 | 0.609 | 0.417 | 0.55 | 0.51 |
| F | F(5, 235) = 37.855, p = 0.000 | F(6, 234) = 70.084, p = 0.000 | F(5, 235) =37.170, p = 0.000 | F(6, 234) = 63.202, p = 0.000 | F(5, 235) = 35.339, p = 0.000 | F(6, 234) = 49.898, p = 0.000 | F(5, 235) = 51.057, p = 0.000 |
**
p < 0.01,
*
p < 0.05;
Figures in parentheses are SEs.